Length: 45s
Pairs: Sep 4 · term-coverage-a-better-rate-or-path-may-exist · ★ social card
On-screen: Term: rate and path are different questions.
Spoken
“If you have term, a better rate or a better path may exist. May — not will. Path might mean conversion, a new application, or leaving the policy alone. Each one has a different underwriting footprint. A quote cannot sort that. A review can. Call 800.365.TERM.”
Producer notes
Optional off-camera note only: under-31 cost myth ~5–6×, 2026 Barometer. Do not speak 10–12 times.
Spoken CTA (every close, vary slightly): “If you want a private 15-minute review of what you already own, call 800.365.TERM. That’s 800-365-8376.”
A confidential 15-minute annual review with Gregory M. Sloan, CLU®, ChFC®, Licensed Insurance Representative. Not an application. Not a quote engine.