Length: 40s
Pairs: Sep 7 · beneficiaries-drift-so-does-the-job · ★ social card
On-screen: Who is actually on the form?
Spoken
“People buy life insurance for the people who depend on them. The beneficiary form can sit unchanged while the family does not. An annual review checks the names and the job the check would actually do — burial, income, a mortgage. Bring the declarations page. Call 800.365.TERM.”
Producer notes
Industry purpose questions as conversation, not as a calculator.
Spoken CTA (every close, vary slightly): “If you want a private 15-minute review of what you already own, call 800.365.TERM. That’s 800-365-8376.”
A confidential 15-minute annual review with Gregory M. Sloan, CLU®, ChFC®, Licensed Insurance Representative. Not an application. Not a quote engine.